ReefCam works with partners around the world to help drive conservation, research, and education efforts involving marine environments.
Reefs are the lifeline of the ocean. They are the nurseries and feeding grounds to more species than any other locations in the sea and the economic engines of coastal communities. The services reefs provide to communities, including tourism, fisheries, medicine, erosion and storm control, are valued in the tens of billions USD per year.
Despite the enormous environmental business potential, reef conservation is still largely seen as a government and nonprofit sector obligation. It is widely known among the scientific and tourism communities that reef ecosystems have been, and continue to be, decimated by decades of pollution, overfishing, disease, and, more recently, increasing temperatures.